Many professional practices have little trouble demonstrating your value to clients - their problem is in attracting the right kind of leads to have meaning conversations with. We'll focus on this problem area during this training.
Generate highly engaged and committed prospects that turn into your ideal clients. If you hate the proposal and negotiation dance, focus on differentiation, build customer personas, and wow your clients with a meaningful relationship.
The greatest challenge many professionals, coaches, and consultants have is the unpredictable, feast-to-famine cycle. When you have a client, your heads-down in the work with no time to seek new ones; when you having nothing in the pipeline you're worried about where the next one will come from.
Matching your message to your ideal client is pretty much everything when it comes to marketing these days. More than anything else your clients need their problems solved. In this session we'll go to work on identifying your ideal client's problems and your message of promise to address these core issues.
Gone are the days of your websites just being a digital brochure for your practice. The primary purpose of your website today is to help guide the customer journey. You must use your site to create awareness, trust, educate, inform, nurture, and convert. In this session we will identify the must-have elements you need to get the most from your websites.
Content is lifeblood of marketing. But here's the good news – you don’t need as much content as you think. The days of pumping out thin blog posts day after day are over. During lesson three we will map out your complete content plan for the next twelve months.
The current infatuation of the internet marketing set is complex automated lead funnels. While I’m not opposed to teaching lead generation techniques, most consultants just need a few more clients. During this session we'll map out your "client generation system."
The secret to a wildly profitable consulting practice is efficiency and momentum. You get both by creating a customer experience that marvels your clients and turns them into relationships and referrals. During this session we will map your client experience approach - the great news is once you have this in place, getting results for your long-term clients gets easier and easier.
BONUS: Discounted subscription to the Duct Tape Marketing System Coaching program.
(per person/one payment)