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Marketing Program Solutions

Your marketing firm should help you understand your customers' journey... meet them on their trip, remove their roadblocks, and grow the value of your business.

If you're doing it right, you're overwhelmed by the work it takes to market your business. Get help to get it done right, contact a professional. 

With a strategy in hand, begin to implement the tactics you need to grow the value of your business. Like your accounting or legal matters, don't leave implementation to chance, engage professionals to get it done right.

marketing companies - customer journey

KNOW YOUR CUSTOMERS' JOURNEY

Marketing companies should know that your customers don’t just visit your website and then decide to do business with you. Search engine optimization marketing (SEO marketing) may get them to your website, but it won’t get them to buy from you. According to Business Insider and Dr. Jeffrey Lant's "Rule of 7," it takes 7 touches just to generate a viable lead. I'll tell you what other marketing companies don’t. Your customers have been on a long journey by the time they buy from you. Meeting them while on their trip and exceeding expectations will greatly enhance your likelihood of converting a prospect to a customer that generates referrals.

Marketing is a specific type of project and working with Duct Tape Marketing, I'm able to provide you with a project management based approach to marketing by offering three specific packages that clearly define what I'll do, what you'll do, and the results we expect to achieve... check out the packages below and click "Learn More' to schedule time for us to talk about your company.


LOCAL FOUNDATION PROJECT


The Local Foundation package, as its name implies, is completely locally focused. It has the primary goal of enhancing your business’ position in local search engine results and your chances of appearing in Google’s “3 pack.” The Local Foundation package includes an emphasis on the following five areas:

  • Local SEO and website audit
  • Google My Business Optimization
  • Reputation and Review Management
  • Directory and Citation Cleanup
  • Ongoing Local SEO and Optimization
marketing companies - local foundation package

MARKETING JUMPSTART PROJECT


The Marketing Jumpstart Program is designed to quickly get your business more exposure, more traction, and ultimately more leads. It’s not meant to be a full-blown marketing plan and a set of tactics. It’s what you need right now to get the essential elements rolling until you’re ready to tackle even more advanced strategies and tactics. The following is a summary list of initial and ongoing activities that make up the Marketing Jumpstart Program we’ll work with you to implement.

  • Conduct initial Strategy and Planning Meetings
  • Develop keyword content plan and editorial calendar
  • Two blog posts and 50 social media updates per month
  • Claim, create and submit directory profiles
  • Monitor and manage directory opportunities
  • Create and integrate rating and review web page and process
  • Create key metrics dashboard and review monthly
  • Conduct quarterly strategic review meeting
  • Access to monthly Duct Tape Marketing webinars

MARKETING CATALYST PROGRAM


The Marketing Catalyst Program is designed to help your business get more exposure, more traction, and ultimately more leads. The central building block of this program is the creation of a modern marketing website. From this foundational element, we will begin to create marketing assets such as content, social media engagement, marketing materials, and the necessary functions to attract and convert leads to customers. The following is a summary list of initial and ongoing activity that make up the Marketing Catalyst Program.

  • Conduct initial Strategy and Planning Meetings
  • Develop keyword content plan and editorial calendar
  • Create your marketing Hourglass
  • Design (or redesign) full WordPress website
  • Four blog posts and 100 social media updates per month
  • Create and manage referral program
  • Create and distribute one press release per month
  • Create and install a lead conversion system
  • Create new customer kit
  • Create annual marketing plan
  • Create key metrics dashboard and review monthly
  • Conduct quarterly strategic review meetings
  • Access to  monthly Duct Tape Marketing webinars
marketing companies - catalyst package
  • Create influencer list and draft plan
  • Create marketing kit
  • Claim, create and submit directory profiles
  • Monitor and manage directory opportunities
  • Create and integrate rating and review web page and process
  • Email marketing campaign
  • Create and manage advertising plan

FREE website review. Provide details about your website and we'll get started right away.