How is your business seen in your community, by your customers, by your suppliers, by your partners?
How do your customers, suppliers, partners, staff talk about you to others?
Are those unfamiliar with your business getting a good impression? Is it likely they will do business with you based upon what they hear, read, and experience?
Are these things important to you?
If you’re not managing it, someone else is creating it… “it” is your reputation… online and offline.